It all started with a friendship born on the benches of business school between Mathieu Baillet and Thibault Houot, both eager to become entrepreneurs.

During an internship in 2015 supervised by Laurent Guilhot, they distributed Tour de France derivative products for the first time. An experience that made them want to improve the merchandising of sporting events with an innovative and eco-responsible approach.

In 2019, they created SPOREO, combining their determination with Laurent's expertise in product customization.

Since then, SPOREO has been one of the leaders in sports merchandising, participating every year in the Tour de France and collaborating with prestigious events such as the Paris 2024 Olympic Games and the 2023 Rugby World Cup.